NKK Switches Website Redesign

Goals

NKK Switches needed a refresh of their existing product-heavy web site to boost user engagement and product inquiries.

Solutions
A comprehensive user-friendly redesign was implemented to encompass all data aspects while ensuring seamless navigation and back-end functionality.

Role
Creative direction, UI/UX, design

LifeLock + NRA Digital Campaign

Goals

LifeLock needed a new digital presence to re-engage their NRA partner audience. Includes a Landing Page, Email and retargeting Banner Ad.

Solutions
A parallax design was developed for the landing page to engage the target audience, resulting in higher click-through and elevating purchase margins. The email and banner ad were simplified to core messaging points. 

Role
Creative direction, design

Primavera: "Flexibility" Television Commercials

Goals

Engaging commercials were needed to provide a better sense of the flexibility offered by online education. 

Solution

A series of stop-motion spots highlight the flexibility of courses offered by Primavera, showing the many variables in a student's daily routine and how these fit well in an online educational environment.

Role
Creative direction, strategy

Primavera Blended Learning Center: Web Site & Brochure

Goals

The exclusive Primavera Blended Learning Center needed an informational web site and brochure to drive enrollment for the grand opening and to differentiate the new physical location from the organization's online schools.

Solutions

The site was developed to remain on-brand with the existing Primavera family, while highlighting the physical location focusing on hands-on learning. Enrollment features tie back to the school's existing enrollment application for ease of use internally and for the end-user. 


The brochure promoted enrollment and educated the target audience about the exclusive new center being built in their area.


Role
Creative direction

LifeLock Print/Banner Ad for NRA Members

Goals

The client needed a co-branded digital and print campaign to boost LifeLock enrollment with NRA partner members during football season.

Solutions
A comprehensive campaign was created using sports imagery directly targeted to NRA members.

Role
Creative direction, design

Primavera: Radio Spots

Goals

Primavera Online High School and Middle School needed seasonal radio spots to drive enrollment.

Solution

Muiltiple spots were developed to reach both parents and students, informing them of the many benefits of online education. The campaign focused on flexibility and included both English and Spanish versions.

Role
Creative direction, copy editing

Spot 1 >> Parent-focused

Spot 2 >> Parent-focused (Spanish)

Spot 3 >> One-on-One Attention

Spot 4 >> Not Too Late to Enroll

Nascobal: Web Site (Concept)

Goals

The pharmaceutical company needed a dedicated web site targeted to specific users of a new medication. A secondary goal was to provide consumer savings on prescription costs.

Solutions

The site was designed to reach and inform each target segment separately. Different landing pages and content were created to target the user's specific health issues.

Role
Creative direction, UI/UX concepts

PetSmart: POP Signage

Goals

To drive sales and interest, PetSmart needed seasonal in-store signage to promote their exclusive pet toys.

Solutions

Various themes were developed to showcase PetSmart’s seasonal line of fun new toys and products that promote the essence of the PetSmart brand.

Role
Art direction, concept to completion, copywriting

SilverSneakers: Campaign

Goals

A campaign was needed to promote SilverSneakers, a program that helps older adults take control of their health by encouraging physical and social activity.

Solution

Collateral was developed to reach members at home and at local program centers. Weekly fitness tips were also included to encourage regular exercise.

Role
Creative direction, concept to completion

Logo Development

Speaking of Meetings
Meeting planner specializing in the needs of professional speakers.

Goals 
The client needed a company name logo and tagline that reflected the voice of their clientele.

Solutions 
A new spin on the audio icon was implemented in a more elegant fashion to resonate with the target audience.

Superior Case Coding 
Manufacturer specializing in high-resolution industrial case coding and marking systems.

Goals 
The client needed a redesigned logo that better reflected their specific industry.

Solutions 
Traditional bar code imagery was used to reflect Superior's capabilities and niche market.

Atticus Books 

An independent publisher who works individually with authors to deliver a first-class experience to the reader.

Goals
A new logo was needed that would tie-in to the literary connotations, convey a classic style and work across multiple future product lines.

Solution
The trademark Atticus 'A' was created to work in tandem with a classic font style, evoking a literary feel.

Atticus Review

An offshoot of Atticus Books, Atticus Review is the weekly online alternative to literary journals full of hyperbole.

Goals
An updated logo was needed for the online sub-brand that tied in with the classic logo of the main identity for Atticus Books.

Solution
Utilizing the trademark Atticus 'A', the new logo was created for the client’s online literary journal.

Role
Creative direction, concept to completion

Swing Development: Identity

Goals
The real estate developer needed an identity for the launch of their new company.

Solutions
A modern, design-savvy identity was developed to establish the new brand in the heavily saturated market of luxury home builders.


• Plan cover
• Letterhead and envelope
• Splash page
• Business card

Role
Creative direction, concept to completion, copywriting