Nascobal: Web Site (Concept)

Goals

The pharmaceutical company needed a dedicated web site targeted to specific users of a new medication. A secondary goal was to provide consumer savings on prescription costs.

Solutions

The site was designed to reach and inform each target segment separately. Different landing pages and content were created to target the user's specific health issues.

Role
Creative direction, UI/UX concepts

PetSmart: POP Signage

Goals

To drive sales and interest, PetSmart needed seasonal in-store signage to promote their exclusive pet toys.

Solutions

Various themes were developed to showcase PetSmart’s seasonal line of fun new toys and products that promote the essence of the PetSmart brand.

Role
Art direction, concept to completion, copywriting