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Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Showing posts with label Art Direction. Show all posts
Showing posts with label Art Direction. Show all posts

Saturday, April 13, 2013

PetSmart: POP Signage

Goals
To drive sales and interest, PetSmart needed seasonal in-store signage to promote their exclusive pet toys.

Solutions
Various themes were developed to showcase PetSmart’s seasonal line of fun new toys and products that promote the essence of the PetSmart brand.

Role
Art direction, concept to completion, copywriting

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