Bio



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Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Showing posts with label Digital Advertising. Show all posts
Showing posts with label Digital Advertising. Show all posts

Monday, May 2, 2016

LifeLock + NRA Digital Campaign

Goals
LifeLock needed a new digital presence to re-engage their NRA partner audience. Includes a Landing Page, Email and retargeting Banner Ad.

Solutions
A parallax design was developed for the landing page to engage the target audience, resulting in higher click-through and elevating purchase margins. The email and banner ad were simplified to core messaging points. 

Role
Creative direction, design