Bio



Find my new portfolio here.

Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Showing posts with label Design. Show all posts
Showing posts with label Design. Show all posts

Tuesday, May 3, 2016

NKK Switches Website Redesign

Goals
NKK Switches needed a refresh of their existing product-heavy web site to boost user engagement and product inquiries.

Solutions
A comprehensive user-friendly redesign was implemented to encompass all data aspects while ensuring seamless navigation and back-end functionality.

Role
Creative direction, UI/UX, design





Monday, May 2, 2016

LifeLock + NRA Digital Campaign

Goals
LifeLock needed a new digital presence to re-engage their NRA partner audience. Includes a Landing Page, Email and retargeting Banner Ad.

Solutions
A parallax design was developed for the landing page to engage the target audience, resulting in higher click-through and elevating purchase margins. The email and banner ad were simplified to core messaging points. 

Role
Creative direction, design



Sunday, March 20, 2016

LifeLock Print/Banner Ad for NRA Members


Goals
The client needed a co-branded digital and print campaign to boost LifeLock enrollment with NRA partner members during football season.

Solutions
A comprehensive campaign was created using sports imagery directly targeted to NRA members.

Role
Creative direction, design