Bio



Find my new portfolio here.

Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Tuesday, May 3, 2016

NKK Switches Website Redesign

Goals
NKK Switches needed a refresh of their existing product-heavy web site to boost user engagement and product inquiries.

Solutions
A comprehensive user-friendly redesign was implemented to encompass all data aspects while ensuring seamless navigation and back-end functionality.

Role
Creative direction, UI/UX, design





Monday, May 2, 2016

LifeLock + NRA Digital Campaign

Goals
LifeLock needed a new digital presence to re-engage their NRA partner audience. Includes a Landing Page, Email and retargeting Banner Ad.

Solutions
A parallax design was developed for the landing page to engage the target audience, resulting in higher click-through and elevating purchase margins. The email and banner ad were simplified to core messaging points. 

Role
Creative direction, design