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Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Friday, March 29, 2013

Logo Development


Speaking of Meetings
Meeting planner specializing in the needs of professional speakers.

Goals 
The client needed a company name logo and tagline that reflected the voice of their clientele.

Solutions
 
A new spin on the audio icon was implemented in a more elegant fashion to resonate with the target audience.
Superior Case Coding 
Manufacturer specializing in high-resolution industrial case coding and marking systems.

Goals 
The client needed a redesigned logo that better reflected their specific industry.

Solutions
 
Traditional bar code imagery was used to reflect Superior's capabilities and niche market.





Atticus Books 
An independent publisher who works individually with authors to deliver a first-class experience to the reader.

Goals
A new logo was needed that would tie-in to the literary connotations, convey a classic style and work across multiple future product lines.

Solution
The trademark Atticus 'A' was created to work in tandem with a classic font style, evoking a literary feel.


Atticus Review
An offshoot of Atticus Books, Atticus Review is the weekly online alternative to literary journals full of hyperbole.

Goals
An updated logo was needed for the online sub-brand that tied in with the classic logo of the main identity for Atticus Books.

Solution
Utilizing the trademark Atticus 'A', the new logo was created for the client’s online literary journal.

Role
Creative direction, concept to completion

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