Bio



Find my new portfolio here.

Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Tuesday, April 16, 2013

Nascobal: Web Site (Concept)

Goals
The pharmaceutical company needed a dedicated web site targeted to specific users of a new medication. A secondary goal was to provide consumer savings on prescription costs.

Solutions
The site was designed to reach and inform each target segment separately. Different landing pages and content were created to target the user's specific health issues.

Role
Creative direction, UI/UX concepts


Saturday, April 13, 2013

PetSmart: POP Signage

Goals
To drive sales and interest, PetSmart needed seasonal in-store signage to promote their exclusive pet toys.

Solutions
Various themes were developed to showcase PetSmart’s seasonal line of fun new toys and products that promote the essence of the PetSmart brand.

Role
Art direction, concept to completion, copywriting

Saturday, March 30, 2013

SilverSneakers: Campaign

Goals
A campaign was needed to promote SilverSneakers, a program that helps older adults take control of their health by encouraging physical and social activity.

Solution
Collateral was developed to reach members at home and at local program centers. Weekly fitness tips were also included to encourage regular exercise.

Role
Creative direction, concept to completion

Friday, March 29, 2013

Logo Development


Speaking of Meetings
Meeting planner specializing in the needs of professional speakers.

Goals 
The client needed a company name logo and tagline that reflected the voice of their clientele.

Solutions
 
A new spin on the audio icon was implemented in a more elegant fashion to resonate with the target audience.
Superior Case Coding 
Manufacturer specializing in high-resolution industrial case coding and marking systems.

Goals 
The client needed a redesigned logo that better reflected their specific industry.

Solutions
 
Traditional bar code imagery was used to reflect Superior's capabilities and niche market.





Atticus Books 
An independent publisher who works individually with authors to deliver a first-class experience to the reader.

Goals
A new logo was needed that would tie-in to the literary connotations, convey a classic style and work across multiple future product lines.

Solution
The trademark Atticus 'A' was created to work in tandem with a classic font style, evoking a literary feel.


Atticus Review
An offshoot of Atticus Books, Atticus Review is the weekly online alternative to literary journals full of hyperbole.

Goals
An updated logo was needed for the online sub-brand that tied in with the classic logo of the main identity for Atticus Books.

Solution
Utilizing the trademark Atticus 'A', the new logo was created for the client’s online literary journal.

Role
Creative direction, concept to completion