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Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Friday, August 1, 2014

Primavera: Radio Spots

Goals
Primavera Online High School and Middle School needed seasonal radio spots to drive enrollment.

Solution
Muiltiple spots were developed to reach both parents and students, informing them of the many benefits of online education. The campaign focused on flexibility and included both English and Spanish versions.

Role
Creative direction, copy editing

Spot 1 >> Parent-focused

Spot 2 >> Parent-focused (Spanish)

Spot 3 >> One-on-One Attention

Spot 4 >> Not Too Late to Enroll
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