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Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Friday, April 1, 2016

Primavera: "Flexibility" Television Commercials




Goals
Engaging commercials were needed to provide a better sense of the flexibility offered by online education. 

Solution
A series of stop-motion spots highlight the flexibility of courses offered by Primavera, showing the many variables in a student's daily routine and how these fit well in an online educational environment.

Role
Creative direction, strategy
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