Bio



Find my new portfolio here.

Senior-level creative with extensive experience in creative direction for multi-faceted campaigns in digital, print and broadcast media. Proven ability to enhance brand awareness and profits through innovative campaigns. A dedicated leader who successfully communicates, manages and inspires.

Tuesday, May 3, 2016

NKK Switches Website Redesign

Goals
NKK Switches needed a refresh of their existing product-heavy web site to boost user engagement and product inquiries.

Solutions
A comprehensive user-friendly redesign was implemented to encompass all data aspects while ensuring seamless navigation and back-end functionality.

Role
Creative direction, UI/UX, design





Monday, May 2, 2016

LifeLock + NRA Digital Campaign

Goals
LifeLock needed a new digital presence to re-engage their NRA partner audience. Includes a Landing Page, Email and retargeting Banner Ad.

Solutions
A parallax design was developed for the landing page to engage the target audience, resulting in higher click-through and elevating purchase margins. The email and banner ad were simplified to core messaging points. 

Role
Creative direction, design



Friday, April 1, 2016

Primavera: "Flexibility" Television Commercials




Goals
Engaging commercials were needed to provide a better sense of the flexibility offered by online education. 

Solution
A series of stop-motion spots highlight the flexibility of courses offered by Primavera, showing the many variables in a student's daily routine and how these fit well in an online educational environment.

Role
Creative direction, strategy

Monday, March 21, 2016

Primavera Blended Learning Center: Web Site & Brochure

Goals
The exclusive Primavera Blended Learning Center needed an informational web site and brochure to drive enrollment for the grand opening and to differentiate the new physical location from the organization's online schools.

Solutions
The site was developed to remain on-brand with the existing Primavera family, while highlighting the physical location focusing on hands-on learning. Enrollment features tie back to the school's existing enrollment application for ease of use internally and for the end-user. 


The brochure promoted enrollment and educated the target audience about the exclusive new center being built in their area.


Role
Creative direction


Sunday, March 20, 2016

LifeLock Print/Banner Ad for NRA Members


Goals
The client needed a co-branded digital and print campaign to boost LifeLock enrollment with NRA partner members during football season.

Solutions
A comprehensive campaign was created using sports imagery directly targeted to NRA members.

Role
Creative direction, design